{"product_id":"the-handbook-of-brand-management-9780201632798","title":"The Handbook of Brand Management","description":"\u003cp\u003e • Author(s): David Arnold\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThe Handbook of Brand Management is an essential resource for getting the most business from a brand name.  Whether you are managing a consumer product or service, or preparing to enter this field, The Handbook of Brand Management provides an informative and readable overview of the most useful tactics for todays marketplace.\u003c\/p\u003e","brand":"Basic Books","offers":[{"title":"Hardcover","offer_id":47615003066519,"sku":"9780201632798","price":4478.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780201632798.webp?v=1775097741","url":"https:\/\/atlanticbooks.com\/products\/the-handbook-of-brand-management-9780201632798","provider":"Atlantic Books","version":"1.0","type":"link"}