{"product_id":"the-handbook-of-marketing-research-uses-misuses-and-future-advances-9781412909976","title":"The Handbook of Marketing Research: Uses, Misuses, and Future Advances","description":"\u003cp\u003e • Author(s): Rajiv Grover\u003cbr\u003e • Publisher: Sage Publications, Inc\u003cbr\u003e • Publisher Imprint: Sage Publications, Inc\u003cbr\u003e • BISAC: Marketing - Research\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Handbook of Marketing Research: Uses, Misuses, and Future Advances\u003c\/b\u003e comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the \u003cb\u003eHandbook \u003c\/b\u003eaddresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Hardcover","offer_id":45457254219927,"sku":"9781412909976","price":12545.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781412909976.webp?v=1769293093","url":"https:\/\/atlanticbooks.com\/products\/the-handbook-of-marketing-research-uses-misuses-and-future-advances-9781412909976","provider":"Atlantic Books","version":"1.0","type":"link"}