{"product_id":"the-hard-sell-the-tricks-of-political-advertising-9780522866308","title":"The Hard Sell: The Tricks of Political Advertising","description":"\u003cp\u003e • Author(s): Dee Dee\u003cbr\u003e • Publisher: Melbourne University\u003cbr\u003e • Publisher Imprint: Melbourne University\u003cbr\u003e • BISAC: Political Process - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying .\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn The Hard Sell,  creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into: \u003c\/p\u003e\u003cp\u003e- How political ads are designed to work;\u003c\/p\u003e\u003cp\u003e- Who are they designed to work on;\u003c\/p\u003e\u003cp\u003e- How we pay for them;\u003c\/p\u003e\u003cp\u003e- Why we make so many negative ads;\u003c\/p\u003e\u003cp\u003e- How personal is too personal;\u003c\/p\u003e\u003cp\u003e- How spin works, particularly in an election campaigns;\u003c\/p\u003e\u003cp\u003e- How to make messages cut through the cynicism;\u003c\/p\u003e\u003cp\u003e- How politicians use journos who use politicians who use journos;\u003c\/p\u003e\u003cp\u003e- The gendered nature of it all;\u003c\/p\u003e\u003cp\u003e- And finally, what happens when it all turns to sh*t!\u003c\/p\u003e\u003cp\u003eDee is candid about the tricks of the trade and the lessons that can be learnt.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Melbourne University","offers":[{"title":"Paperback","offer_id":47595924816023,"sku":"9780522866308","price":1985.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780522866308.webp?v=1774991728","url":"https:\/\/atlanticbooks.com\/products\/the-hard-sell-the-tricks-of-political-advertising-9780522866308","provider":"Atlantic Books","version":"1.0","type":"link"}