{"product_id":"the-hype-playbook-supreme-off-white-fear-of-god-scarcity-as-strategy-9798269369136","title":"The Hype Playbook: Supreme, Off-White \u0026 Fear of God: Scarcity as Strategy","description":"\u003cp\u003e • Author(s): Sofia Mercer\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Fashion \u0026amp; Accessories\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Hype Playbook\u003c\/i\u003e reveals how Supreme, Off-White, and Fear of God rewrote fashion's rulebook with scarcity and spectacle. Drop culture, resale markets, and celebrity collaborations turned everyday garments into coveted treasures. This book unpacks the psychology of hype, showing how engineered scarcity created not just demand, but obsession. Through stories of limited releases and cultural collaborations, it explores how these brands blurred the line between fashion and finance. At its core, this volume explains why hype is not an accident-it's a carefully crafted strategy that reshaped modern luxury.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46332101034135,"sku":"9798269369136","price":1020.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798269369136.webp?v=1768725190","url":"https:\/\/atlanticbooks.com\/products\/the-hype-playbook-supreme-off-white-fear-of-god-scarcity-as-strategy-9798269369136","provider":"Atlantic Books","version":"1.0","type":"link"}