{"product_id":"the-influence-of-values-on-consumer-behaviour-the-value-compass-9781138489554","title":"The Influence of Values on Consumer Behaviour: The value compass","description":"\u003cp\u003e • Author(s): Erik Kostelijk\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Applied Psychology\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback","offer_id":45238779150487,"sku":"9781138489554","price":4496.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781138489554.webp?v=1769220736","url":"https:\/\/atlanticbooks.com\/products\/the-influence-of-values-on-consumer-behaviour-the-value-compass-9781138489554","provider":"Atlantic Books","version":"1.0","type":"link"}