{"product_id":"the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-9780262528962","title":"The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas","description":"\u003cp\u003e • Author(s): Michael Schrage\u003cbr\u003e • Publisher: The MIT Press\u003cbr\u003e • Publisher Imprint: The MIT Press\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAchieving faster, better, cheaper, and more creative innovation outcomes with the 5x5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for organizations with time to spend and money to waste. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Innovator’s Hypothesis \u003c\/span\u003e\u003cspan\u003eaddresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively—and competitively—crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.\u003c\/span\u003e\u003c\/p\u003e","brand":"The MIT Press","offers":[{"title":"Paperback","offer_id":45268581679255,"sku":"9780262528962","price":1487.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780262528962.webp?v=1769236171","url":"https:\/\/atlanticbooks.com\/products\/the-innovators-hypothesis-how-cheap-experiments-are-worth-more-than-good-ideas-9780262528962","provider":"Atlantic Books","version":"1.0","type":"link"}