{"product_id":"the-internationalization-of-the-firm-a-reader-9781861524010","title":"The Internationalization of the Firm: A Reader","description":"\u003cp\u003e • Author(s): Pervez N. Ghauri | Peter J. Buckley\u003cbr\u003e • Publisher: Cengage Learning\u003cbr\u003e • Publisher Imprint: Cengage Learning\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eThe second edition of The Internationalization of the Firm: A Reader offers a detailed analysis of the forces at work in the process of internationalisation. This is the only publication currently available which contains a broad selection of the seminal articles in this field. The Internationalization of the Firm provides comprehensive coverage of the crucial issues in international business research: direct foreign investment, cultural issues and joint ventures, while at the same time presenting the material in a clear and accessible way. The articles are divided into sections, each of them covering the key topics at the heart of internationalization: the main concepts, the internationalization process, foreign market servicing, the multinational firm and the impact of culture on internationalization. The Internationalization of the Firm: A Reader is indispensable reading for all advanced undergraduates, postgraduate and MBA students of international business.\u003c\/p\u003e","brand":"Cengage Learning","offers":[{"title":"Paperback","offer_id":47892408008855,"sku":"9781861524010","price":10344.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781861524010.webp?v=1781186857","url":"https:\/\/atlanticbooks.com\/products\/the-internationalization-of-the-firm-a-reader-9781861524010","provider":"Atlantic Books","version":"1.0","type":"link"}