{"product_id":"the-invention-of-design-a-twentieth-century-history-9781541600638","title":"The Invention of Design: A Twentieth-Century History","description":"\u003cp\u003e • Author(s): Maggie Gram\u003cbr\u003e • Publisher: Basic Books\u003cbr\u003e • Publisher Imprint: Basic Books\u003cbr\u003e • BISAC: History \u0026amp; Criticism\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom a brilliant cultural historian, \"a secret history of the twentieth century\" (Louis Menand) told through the story of design and its utopian promises\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Design has penetrated every dimension of contemporary society, from classrooms to statehouses to corporate boardrooms. It's seen as a kind of mega-power, one that can solve all our problems and elevate our experiences to make a more beautiful, more functional world. \u003cp\u003e\u003c\/p\u003e But there's a backstory here. In \u003ci\u003eThe Invention of Design\u003c\/i\u003e, designer and historian Maggie Gram investigates how, over the twentieth century, our economic hopes, fears, and fantasies shaped the idea of \"design\"--then repeatedly redefined it. Nearly a century ago, resistance to New Deal-era government intervention helped transform design from an idea about aesthetics into one about function. And at century's end, the dot-com crash brought us \"design thinking\" the idea that design methodology can solve any problem, small or large. To this day, design captures imaginations as a tool for fixing market society's broken parts from within, supposedly enabling us to thrive within capitalism's sometimes violent constraints. \u003cp\u003e\u003c\/p\u003e A captivating critical history, \u003ci\u003eThe Invention of Design\u003c\/i\u003e shows how design became the hero of many of our most hopeful stories--dreams, fantasies, utopias--about how we might better live in a modern world.","brand":"Basic Books","offers":[{"title":"Hardcover","offer_id":45657270616215,"sku":"9781541600638","price":2000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781541600638.webp?v=1769295073","url":"https:\/\/atlanticbooks.com\/products\/the-invention-of-design-a-twentieth-century-history-9781541600638","provider":"Atlantic Books","version":"1.0","type":"link"}