{"product_id":"the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-9780470548677","title":"The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative","description":"\u003cp\u003e • Author(s): Stephen Denning\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: JosseyBass\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow leaders can use the right story at the right time to inspire change and action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eA Leader's Guide to Storytelling\u003c\/i\u003e shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains \u003ci\u003ehow\u003c\/i\u003e you can learn to tell the right story at the right time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStephen Denning has won awards from \u003ci\u003eFinancial Times\u003c\/i\u003e, The Innovation Book Club, and 800-CEO-READ\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eThe\u003c\/i\u003e book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change\u003c\/li\u003e \u003cli\u003eStephen Denning offers a hands-on guide to unleash the power of the business narrative.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Jossey-Bass","offers":[{"title":"Hardcover","offer_id":45036054675607,"sku":"9780470548677","price":2322.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780470548677.webp?v=1767262524","url":"https:\/\/atlanticbooks.com\/products\/the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-9780470548677","provider":"Atlantic Books","version":"1.0","type":"link"}