{"product_id":"the-legacy-of-mad-men-cultural-history-intermediality-and-american-television-9783030310936","title":"The Legacy of Mad Men: Cultural History, Intermediality and American Television","description":"\u003cp\u003e • Author(s): Karen McNally\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Film - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Legacy of Mad Men\u003c\/i\u003e adds significant new perspectives to the legacy of \u003ci\u003eMad Men\u003c\/i\u003e scholarship. The authors apply theoretical perspectives that have been understudied in previous \u003ci\u003eMad Men\u003c\/i\u003e work, chart new connections with previous media, and examine overlooked aspects of \u003ci\u003eMen Men\u003c\/i\u003e's sound design. A concluding chapter insightfully considers how the election of Donald Trump has signaled a resurgence in the sexism, antisemitism, and racism critiqued in \u003ci\u003eMad Men\u003c\/i\u003e.\"\u003c\/p\u003e\u003cp\u003e- - Dr Jeremy Butler, Professor of Communication and Culture, University of Alabama\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003eFor seven seasons, viewers worldwide watched as ad man Don Draper moved from adultery to self-discovery, secretary Peggy Olson became a take-no-prisoners businesswoman, object-of-the-gaze Joan Holloway developed a feminist consciousness, executive Roger Sterling tripped on LSD, and smarmy Pete Campbell became a surprisingly nice guy. \u003ci\u003eMad Men\u003c\/i\u003e defined a pivotal moment for television, earning an enduring place in the medium's history.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis edited collection examines the enduringly popular television series as \u003ci\u003eMad Men\u003c\/i\u003e still captivates audiences and scholars in its nuanced depiction of a complex decade. This is the first book to offer an analysis of \u003ci\u003eMad Men\u003c\/i\u003e in its entirety, exploring the cyclical and episodic structure of the long form series and investigating issues of representation, power and social change. The collection establishes the show's legacy in televisual terms, and brings it up to date through an examination of its cultural importance in the Trump era. Aimed at scholars and interested general readers, the book illustrates the ways in which \u003ci\u003eMad Men\u003c\/i\u003e has become a cultural marker for reflecting upon contemporary television and politics. \u003c\/p\u003e ​","brand":"Springer","offers":[{"title":"Paperback","offer_id":45273786089623,"sku":"9783030310936","price":8079.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783030310936.webp?v=1769237606","url":"https:\/\/atlanticbooks.com\/products\/the-legacy-of-mad-men-cultural-history-intermediality-and-american-television-9783030310936","provider":"Atlantic Books","version":"1.0","type":"link"}