{"product_id":"the-librarians-nitty-gritty-guide-to-content-marketing-9780838914328","title":"The Librarian's Nitty-Gritty Guide to Content Marketing","description":"\u003cp\u003e • Author(s): Laura Solomon\u003cbr\u003e • Publisher: ALA Editions\u003cbr\u003e • Publisher Imprint: ALA Editions\u003cbr\u003e • BISAC: Library \u0026amp; Information Science - General\u003c\/p\u003e\u003cp\u003eWhat is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, \"What's in it for me?\" Author of the best-selling book \"The Librarian's Nitty-Gritty Guide to Social Media,\" Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46503262421143,"sku":"9780838914328","price":5710.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780838914328.webp?v=1769188487","url":"https:\/\/atlanticbooks.com\/products\/the-librarians-nitty-gritty-guide-to-content-marketing-9780838914328","provider":"Atlantic Books","version":"1.0","type":"link"}