{"product_id":"the-living-brand-how-to-create-a-brand-that-feels-alive-in-a-noisy-world-9781916147393","title":"The Living Brand: How to Create a Brand That Feels Alive in a Noisy World","description":"\u003cp\u003e • Author(s): Chris Torres\u003cbr\u003e • Publisher: Marketing Coach\u003cbr\u003e • Publisher Imprint: Marketing Coach\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost businesses don't have a marketing problem. They have a brand problem.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThey're busy posting, running ads, and trying new tactics... but nothing quite sticks.\u003c\/p\u003e\u003cp\u003eBecause it all feels the same.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSafe. Polished. Forgettable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Living Brand\u003c\/strong\u003e is a practical guide to building something different, a brand people actually connect with, remember, and choose.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis isn't about chasing trends or gaming algorithms. It's about stepping back, getting clear, and building a brand that does the heavy lifting for you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cstrong\u003eInside this book, you'll learn how to: \u003c\/strong\u003e\u003cul\u003e\n\u003cli\u003eBuild a clear and consistent brand that people recognise and trust\u003c\/li\u003e\n\u003cli\u003eUnderstand what your customers actually care about, not what you assume they care about\u003c\/li\u003e\n\u003cli\u003eCreate messaging and content that connects at every stage of the journey\u003c\/li\u003e\n\u003cli\u003eTurn attention into trust, and trust into real growth\u003c\/li\u003e\n\u003cli\u003eMove away from random tactics and towards a strategy that actually works\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book brings together years of real-world experience working with businesses across the globe.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNo fluff. No hype. No over-complication.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eJust a clear, practical way to build a brand that works in the real world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis isn't just a book you read once.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith practical frameworks, exercises, and downloadable worksheets, it becomes something you come back to whenever your marketing needs refocusing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIf your marketing feels inconsistent...\u003c\/li\u003e\n\u003cli\u003eIf your brand doesn't quite feel like you...\u003c\/li\u003e\n\u003cli\u003eIf you know there's something missing...\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is where to start.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Marketing Coach","offers":[{"title":"Paperback","offer_id":47883269472407,"sku":"9781916147393","price":1561.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781916147393.webp?v=1781100705","url":"https:\/\/atlanticbooks.com\/products\/the-living-brand-how-to-create-a-brand-that-feels-alive-in-a-noisy-world-9781916147393","provider":"Atlantic Books","version":"1.0","type":"link"}