{"product_id":"the-lost-architecture-of-jean-welz-the-formula-for-making-money-and-gaining-financial-clarity-in-your-business-9781954600003","title":"The Lost Architecture of Jean Welz: The Formula for Making Money and Gaining Financial Clarity in Your Business","description":"\u003cp\u003e  • Publisher: Doppelhouse Press\u003cbr\u003e • Publisher Imprint: Doppelhouse Press\u003cbr\u003e • BISAC: Artists, Architects, Photographers\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAdds a new name to the history of modern architecture: \u003c\/strong\u003eArchitect Jean Welz, a lost artistic genius, lived a hidden life among many famous names: Le Corbusier, Adolf Loos, Robert Mallet-Stevens, Gabriel Guevrekian, Tristan Tzara (founder of Dada), and photographer Andréeacute; Kertész. Jean Welz could not register as an architect in France and worked \"under the table,\" so credit to him has had to be sleuthed out through letters, interviews, signed photographs, a portfolio, family archives, plans, and rare documents.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eEndorsements by lead architectural scholars\u003c\/strong\u003e from universities in the UK, US and Europe, including Tim Benton, a Le Corbusier expert and Christopher Long, who has published at least a dozen books on Viennese modern architecture and Adolf Loos. A must acquisition for libraries and of interest to students.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eTale of discovery, intriguing for the everyday reader: \u003c\/strong\u003e A treasure hunt in the rich and radical artistic interwar period of the 1920s and 1930s in Paris that then travels across three countries and two continents over a decade of research. The book feels like a race against crumbling history told by a filmmaker in vivid detail as he uncovers Welz's past, his musical and artistic abilities, and his greatest designs.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFirst use of exterior béton brut identified: \u003c\/strong\u003eWelz's Maison Zilveli (Paris 1933) with its airborne main floor, views of Sacre Coeur and the Eiffel Tower, and the lost, perilous balcony, are bold ideas that will light up readers' imaginations in this race against crumbling history. The concrete balcony balanced on a thin blade only 6 cm thick, is the first use of exterior béton brut identified.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eIllustrations and book design: \u003c\/strong\u003e spot color washes, tints, and highlighted text using period fonts, color plates. 3-D renderings and axonometric schemes visually bring the architecture to life. Plans and sketches of unbuilt projects, treatises on art published in South Africa, and period magazine articles provide important context. Fine examples of Welz's paintings included, linking his abstract works to his philosophy of architecture.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eControversies provide press hooks: \u003c\/strong\u003e South Africa's leading modern architect Rex Martiennsen took unacknowledged cues from a Welz Paris house to create his best-known design, though at least one of Martiennsen's colleagues publicly questioned his influences. Jean Welz's estranged brother Friedrich Welz was an infamously unscrupulous art dealer in Vienna and an SS officer, made famous in the 1997 Holocaust restitution case over a set of stolen Egon Schiele works. Major Aryanization art-theft scandals of the late 1990s involving Friedrich erupted in the New York Times and U.S. District Court.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eJewish interest story: \u003c\/strong\u003e Jean Welz was a radical who moved from conservative, fusty Vienna and changed his name from Hans to Jean when he discovered his \"French soul.\" His first wife was a Jewish fashion model. An artist with contrasting passions to those of his dealer brother, Jean's contributions include a gravestone for Marx's daughter, destroyed by Nazis the day after Paris was occupied in 1940, and freely giving his skills for a Black South African school under Apartheid. Jean died never knowing about his estranged brother's Nazi-dealings.\u003c\/p\u003e","brand":"Doppelhouse Press","offers":[{"title":"Paperback","offer_id":45029132370071,"sku":"9781954600003","price":3048.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781954600003.webp?v=1767896318","url":"https:\/\/atlanticbooks.com\/products\/the-lost-architecture-of-jean-welz-the-formula-for-making-money-and-gaining-financial-clarity-in-your-business-9781954600003","provider":"Atlantic Books","version":"1.0","type":"link"}