{"product_id":"the-marketers-playbook-the-cmos-guide-to-modern-marketing-9780999858509","title":"The Marketer's Playbook: The Cmo's Guide to Modern Marketing","description":"\u003cp\u003e • Author(s): Tony Quin | Kevin Smith\u003cbr\u003e • Publisher: Soda Press\u003cbr\u003e • Publisher Imprint: Soda Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"The Marketer's Playbook\" is an invaluable step-by-step guide for how to construct a complete modern marketing system.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMarketing pro Tony Quin cuts through the confusion and complexity of today's marketing landscape and reveal what's important and what's not. In easy to follow steps the authors explain how companies can create a modern marketing system designed for today's digitally savvy consumers.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn seven layers \"The Marketer's Playbook\" builds a modern marketing system from the ground up.\u003c\/p\u003e \u003col\u003e \u003cli\u003eThink Before You Act - develop the strategic plan that shows you what to do.\u003c\/li\u003e \u003cli\u003eThe Engine for Growth - ensure you have healthy brand ready to go to market.\u003c\/li\u003e \u003cli\u003eHello World - connect with consumers for the first time.\u003c\/li\u003e \u003cli\u003eCourting Success - cultivate prospects until they are ready to become buyers.\u003c\/li\u003e \u003cli\u003eClosing the Deal - convert prospects into customers.\u003c\/li\u003e \u003cli\u003eWinning the Marathon - keep customers and turn them into advocates.\u003c\/li\u003e \u003cli\u003eFiring on All Cylinders - how to build and operate the system.\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eSubjects covered include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe 10 steps to a great marketing strategy.\u003c\/li\u003e \u003cli\u003eTurning your plan into an execution \u003cem\u003ePlaybook\u003c\/em\u003e and \u003cem\u003eRoadmap.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003eThe marketing technology you really need and how to get your company behind it.\u003c\/li\u003e \u003cli\u003eWhen to use media, from print to digital, and how to get the mix right.\u003c\/li\u003e \u003cli\u003eMastering the challenges of making world-class content.\u003c\/li\u003e \u003cli\u003eGrowing customer Lifetime Value\u003cem\u003e.\u003c\/em\u003e\n\u003c\/li\u003e \u003cli\u003eDigital marketing strategy.\u003c\/li\u003e \u003cli\u003eMobile marketing and ecommerce.\u003c\/li\u003e \u003cli\u003eIntegrating marketing and sales\u003c\/li\u003e \u003cli\u003eHow to win against larger competitors.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\"The Marketer's Playbook\" lays out what to do and when to do it. From what goes into a marketing plan to how to nurture leads. It shows what processes, people, technology and consumer insights are needed at each step. It examines how to shift a company culture from product-oriented to consumer-oriented, how to get employee support, how to use marketing agencies, and how to get your budget approved.\u003c\/p\u003e \u003cp\u003eFor any executive focused on financial services marketing, consumer goods marketing, CMO digital marketing or best marketing practices, this timely book is your playbook.\u003c\/p\u003e","brand":"Soda Press","offers":[{"title":"Paperback","offer_id":47889721360535,"sku":"9780999858509","price":1275.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780999858509.webp?v=1781177490","url":"https:\/\/atlanticbooks.com\/products\/the-marketers-playbook-the-cmos-guide-to-modern-marketing-9780999858509","provider":"Atlantic Books","version":"1.0","type":"link"}