{"product_id":"the-marketing-blueprint-business-blueprints-9780631187158","title":"The Marketing Blueprint: Business Blueprints","description":"\u003cp\u003e • Author(s): Christine Ennew\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Paperback","offer_id":45200974479511,"sku":"9780631187158","price":2963.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780631187158.webp?v=1767667821","url":"https:\/\/atlanticbooks.com\/products\/the-marketing-blueprint-business-blueprints-9780631187158","provider":"Atlantic Books","version":"1.0","type":"link"}