{"product_id":"the-marketing-firm-market-behaviour-analysis-9783031915901","title":"The Marketing Firm: Market Behaviour Analysis","description":"\u003cp\u003e • Author(s): Valdimar Sigurdsson | Gordon R. Foxall\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e1.Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer-oriented management.- 3. The marketing firm and pay-per-outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi-lateral Contingency.- 6. The Marketing Firm and Co-Innovation: The Case of the Banking Industry.- 7. Technology-EnabledHealthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":47658131947671,"sku":"9783031915901","price":13610.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031915901.webp?v=1775817242","url":"https:\/\/atlanticbooks.com\/products\/the-marketing-firm-market-behaviour-analysis-9783031915901","provider":"Atlantic Books","version":"1.0","type":"link"}