{"product_id":"the-marketing-pathfinder-key-concepts-and-cases-for-marketing-strategy-and-decision-making-9781119961765","title":"The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making","description":"\u003cp\u003e • Author(s): David W. Stewart\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"This book should be considered as required reading or the basis for a marketing management and strategy course. I strongly recommend it.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Rod Brodie, University of Auckland Business School, New Zealand\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"A cracking read for those interested in quickly getting to grips with marketing.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Sally Dibb, Open University, Milton Keynes, UK\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"\u003c\/i\u003eThe Marketing Pathfinder \u003ci\u003eis unique as it calls for a coherent pluralism of marketing perspectives rather than claiming the leadership of a particular marketing perspective. Each micro-case study enables the student to understand how each theory, necessarily sub-determined, makes its own contribution to make sense of a situation and to solve marketing issues.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Bernard Cova, Kedge Business School, Marseille, France\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"\u003c\/i\u003eThe Marketing Pathfinder \u003ci\u003esuits perfectly both as comprehensive textbook for teaching purposes as well as an inspirational reading for practitioners. Presented in the mind map format it provides marketing concepts and enhances marketing thinking in a more convenient and reader-oriented format.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Margarita Zobnina, National Research University, \u003c\/b\u003e \u003cb\u003eHigher School of Economics, Moscow, Russia\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"An excellent marketing text that will particularly appeal to marketing students undertaking their placements and internships and marketing practitioners at various levels looking to deepen their marketing and company case knowledge - no reflective marketing practitioner should be without it!\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Paul Baines, Cranfield University, UK\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"An original, fascinating, and much-needed book by two of the more iconoclastic thinkers in marketing. The world needs more reflective practitioners in marketing, and this book will help to create them.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eProfessor Nick Lee, Loughborough University, School of Business and Economics, UK\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"Arming you with the latest and most interesting marketing theory, it will put you in the position of real managers making real decisions, about an eclectic and international range of organizations (from Audi to Zapp!).\u003c\/i\u003e The Marketing Pathfinder \u003ci\u003ewill engage and challenge you, and make you a better marketer.\"\u003c\/i\u003e\u003cbr\u003e \u003cb\u003eDuncan Angwin and Stephen Cummings, Series Editors, \u003c\/b\u003e \u003cb\u003eco-authors of \u003ci\u003eThe Strategy Pathfinder\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Marketing Pathfinder\u003c\/i\u003e offers marketing professionals and students a dynamic and interactive resource to help make responsible and effective choices for the myriad of marketing decisions that occur in the everyday world of business organizations. The case studies are designed to encourage additional independent research as well as promote the ability to articulate and defend decisions. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Marketing Pathfinder\u003c\/i\u003e is also supported by online lecturer supplements, available at \u003cb\u003ewww.wiley.com\/go\/marketingpathfinder\u003c\/b\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45117573562519,"sku":"9781119961765","price":3226.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119961765.webp?v=1767143691","url":"https:\/\/atlanticbooks.com\/products\/the-marketing-pathfinder-key-concepts-and-cases-for-marketing-strategy-and-decision-making-9781119961765","provider":"Atlantic Books","version":"1.0","type":"link"}