{"product_id":"the-marketing-sales-finance-triangle-an-empirical-investigation-of-finance-related-interactions-managerial-challenges-among-marketing-sales-and-f-9783834919212","title":"The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-Related Interactions \u0026 Managerial Challenges Among Marketing, Sales, and F","description":"\u003cp\u003e • Author(s): Dirk Weissbrich | Prof Dr Harley Krohmer\u003cbr\u003e • Publisher: Gabler Verlag\u003cbr\u003e • Publisher Imprint: Gabler Verlag\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eBuilding on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.\u003c\/p\u003e","brand":"Gabler Verlag","offers":[{"title":"Paperback","offer_id":46891235967127,"sku":"9783834919212","price":5653.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783834919212.webp?v=1770272730","url":"https:\/\/atlanticbooks.com\/products\/the-marketing-sales-finance-triangle-an-empirical-investigation-of-finance-related-interactions-managerial-challenges-among-marketing-sales-and-f-9783834919212","provider":"Atlantic Books","version":"1.0","type":"link"}