{"product_id":"the-marvel-studios-phenomenon-inside-a-transmedia-universe-9781501311895","title":"The Marvel Studios Phenomenon: Inside a Transmedia Universe","description":"\u003cp\u003e • Author(s): Martin Flanagan\u003cbr\u003e • Publisher: Bloomsbury Publishing PLC\u003cbr\u003e • Publisher Imprint: Bloomsbury Publishing PLC\u003cbr\u003e • BISAC: Industries - Media \u0026amp; Communications\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from \u003ci\u003eIron Man \u003c\/i\u003e(2008) to the record-breaking \u003ci\u003eThe Avengers\u003c\/i\u003e (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Marvel Studios Phenomenon\u003c\/i\u003e evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as \u003ci\u003eCaptain America: The Winter Soldier\u003c\/i\u003e, \u003ci\u003eGuardians of the Galaxy \u003c\/i\u003eand\u003ci\u003e Agents of S.H.I.E.L.D.\u003c\/i\u003e, the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Hardcover","offer_id":45087368773783,"sku":"9781501311895","price":16490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781501311895.webp?v=1767143060","url":"https:\/\/atlanticbooks.com\/products\/the-marvel-studios-phenomenon-inside-a-transmedia-universe-9781501311895","provider":"Atlantic Books","version":"1.0","type":"link"}