{"product_id":"the-media-the-president-and-public-opinion-a-longitudinal-analysis-of-the-drug-issue-1984-1991-9780805816907","title":"The Media, the President, and Public Opinion: A Longitudinal Analysis of the Drug Issue, 1984-1991","description":"\u003cp\u003e • Author(s): William J. Gonzenbach\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Substance Abuse \u0026amp; Addictions - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUsing a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed: \u003cbr\u003e * How did the media structure interpretations of drug issues and events? \u003cbr\u003e * How did the president structure public relations interpretations and presentations of issue and event information over time? \u003cbr\u003e * What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem? \u003cbr\u003e * How did the relationships of these agendas differ during the Reagan and Bush presidencies? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.","brand":"Routledge","offers":[{"title":"Paperback","offer_id":46893232521367,"sku":"9780805816907","price":1184.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780805816907.webp?v=1770314809","url":"https:\/\/atlanticbooks.com\/products\/the-media-the-president-and-public-opinion-a-longitudinal-analysis-of-the-drug-issue-1984-1991-9780805816907","provider":"Atlantic Books","version":"1.0","type":"link"}