{"product_id":"the-money-raising-nonprofit-brand-motivating-donors-to-give-give-happily-and-keep-on-giving-9781118583425","title":"The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving","description":"\u003cp\u003e • Author(s): Jeff Brooks\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Nonprofit Organizations \u0026amp; Charities - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy commercial-style branding doesn't work for nonprofits—and what does\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003eTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? \u003ci\u003eThe Money-Raising Nonprofit Brand + Website\u003c\/i\u003e argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.\u003c\/p\u003e  *Offers a real-world fundraising strategies that work in the nonprofit world *Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world *Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world  \u003cp\u003eNonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45201489133719,"sku":"9781118583425","price":4773.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118583425.webp?v=1767148757","url":"https:\/\/atlanticbooks.com\/products\/the-money-raising-nonprofit-brand-motivating-donors-to-give-give-happily-and-keep-on-giving-9781118583425","provider":"Atlantic Books","version":"1.0","type":"link"}