{"product_id":"the-must-react-system-users-guide-to-prospecting-c-suite-executives-9780595489428","title":"The Must-React System: User's Guide to Prospecting C-Suite Executives","description":"\u003cp\u003e • Author(s): Kraig Kleeman\u003cbr\u003e • Publisher: iUniverse\u003cbr\u003e • Publisher Imprint: iUniverse\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEvery company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it. The Must-React System is written help all sales professionals master the art of persuasion, and especially in the important area of cold-calling, prospecting, sales pipeline development.\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":45164100059287,"sku":"9780595489428","price":992.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780595489428.webp?v=1767306480","url":"https:\/\/atlanticbooks.com\/products\/the-must-react-system-users-guide-to-prospecting-c-suite-executives-9780595489428","provider":"Atlantic Books","version":"1.0","type":"link"}