{"product_id":"the-neuromarketing-bible-the-science-of-purchasing-decisions-how-the-consumer-brain-works-and-how-to-use-it-to-sell-more-9798246638699","title":"The Neuromarketing Bible: The Science of Purchasing Decisions: How the Consumer Brain Works and How to Use It to Sell More","description":"\u003cp\u003e • Author(s): Diego Gómez\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy do 95% of purchase decisions happen below conscious awareness? What role does your \"reptilian brain\" play in every buying choice you make? And why do traditional surveys fail to predict actual consumer behavior?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Neuromarketing Bible\u003c\/i\u003e unlocks the hidden science behind why we buy. This comprehensive guide bridges the gap between cutting-edge brain science and practical marketing strategy-revealing the neurological mechanisms that drive consumer behavior and how to ethically leverage them.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You'll Discover: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Brain Behind Every Purchase\u003c\/b\u003e Explore the triune brain model and understand how the reptilian brain, limbic system, and neocortex collaborate-and compete-in every buying decision. Learn which brain system dominates for different product categories and how to craft messages that speak to all three.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eResearch Methods That Read Minds\u003c\/b\u003e Master the tools that reveal what consumers can't or won't tell you: fMRI brain scanning, EEG measurements, eye-tracking technology, galvanic skin response, and automated facial coding. Understand when to use each method and how to interpret the data.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReal-World Case Studies\u003c\/b\u003e See neuromarketing in action through detailed analyses of how Frito-Lay, Campbell's, Hyundai, PayPal, Yahoo, and Nabisco used brain science to transform their packaging, advertising, and user experiences-with measurable results.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCognitive Biases as Marketing Tools\u003c\/b\u003e From anchoring and loss aversion to the endowment effect and social proof, learn the 20+ psychological shortcuts that shape consumer perception. Discover how to ethically apply each bias across different marketing contexts.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Purchase Decision Sequence\u003c\/b\u003e Follow the neurological timeline from first exposure to final purchase-and beyond. Understand the role of somatic markers, anticipated emotions, and post-purchase rationalization in building lasting customer relationships.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWho This Book Is For: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMarketing professionals seeking an evidence-based edge\u003c\/li\u003e\n\u003cli\u003eEntrepreneurs and business owners who want to understand their customers at a deeper level\u003c\/li\u003e\n\u003cli\u003eStudents of marketing, psychology, and consumer behavior\u003c\/li\u003e\n\u003cli\u003eSales professionals looking for science-backed persuasion techniques\u003c\/li\u003e\n\u003cli\u003eAnyone curious about the neuroscience of decision-making\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eWhat Makes This Book Different: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eUnlike theoretical texts that stay in the lab, \u003ci\u003eThe Neuromarketing Bible\u003c\/i\u003e connects brain anatomy directly to actionable strategy. Each chapter moves from neural mechanism to practical application. No unnecessary jargon. No exaggerated promises. Just research-backed insights you can implement immediately.\u003c\/p\u003e\u003cp\u003eThe brain makes decisions before we're consciously aware of them. Learn to speak its language.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47570595217559,"sku":"9798246638699","price":1834.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798246638699.webp?v=1774883014","url":"https:\/\/atlanticbooks.com\/products\/the-neuromarketing-bible-the-science-of-purchasing-decisions-how-the-consumer-brain-works-and-how-to-use-it-to-sell-more-9798246638699","provider":"Atlantic Books","version":"1.0","type":"link"}