{"product_id":"the-new-art-of-ideas-unlock-your-creative-potential-9781523002078","title":"The New Art of Ideas: Unlock Your Creative Potential","description":"\u003cp\u003e • Author(s): Robin Landa\u003cbr\u003e • Publisher: Berrett-Koehler Publishers\u003cbr\u003e • Publisher Imprint: Berrett-Koehler Publishers\u003cbr\u003e • BISAC: Leadership\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMost professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. \u003cp\u003e\u003c\/p\u003eA \u003ci\u003egreat \u003c\/i\u003eidea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe New Art of Ideas\u003c\/i\u003e is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: \u003cp\u003e\u003c\/p\u003e\u003cli\u003e\n\u003ci\u003eGoal\u003c\/i\u003e--Your vision for the end\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGap\u003c\/i\u003e--The underdeveloped area that your idea fills\u003c\/li\u003e\u003cli\u003e\n\u003ci\u003eGain\u003c\/i\u003e--The overall benefits of your goal\u003c\/li\u003e \u003cbr\u003eWith explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.","brand":"Berrett-Koehler Publishers","offers":[{"title":"Paperback","offer_id":45036277530775,"sku":"9781523002078","price":1471.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781523002078.webp?v=1769213042","url":"https:\/\/atlanticbooks.com\/products\/the-new-art-of-ideas-unlock-your-creative-potential-9781523002078","provider":"Atlantic Books","version":"1.0","type":"link"}