{"product_id":"the-new-community-rules-marketing-on-the-social-web-9780596156817","title":"The New Community Rules: Marketing on the Social Web","description":"\u003cp\u003e • Author(s): Tamar Weinberg\u003cbr\u003e • Publisher: O'Reilly Media\u003cbr\u003e • Publisher Imprint: O'Reilly Media\u003cbr\u003e • BISAC: Marketing - Direct\u003c\/p\u003e\u003cp\u003eBlogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With \u003cem\u003eThe New Community Rules\u003c\/em\u003e, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. \u003cbr\u003e \u003cbr\u003e Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. \u003cbr\u003e \u003cbr\u003e \u003cem\u003eThe New Community Rules\u003c\/em\u003e will help you: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness\u003c\/li\u003e \u003cli\u003eLearn the art of conversation marketing, and how social media thrives on honesty and transparency\u003c\/li\u003e \u003cli\u003eManage and enhance your online reputation through the social web\u003c\/li\u003e \u003cli\u003eTap into the increasingly influential video and podcasting market\u003c\/li\u003e \u003cli\u003eDiscover which tactics work -- and which don't -- by learning about what other marketers have tried\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e Many consumers today use the Web as a voice. \u003cem\u003eThe New Community Rules\u003c\/em\u003e demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Paperback","offer_id":45117626089623,"sku":"9780596156817","price":1755.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780596156817.webp?v=1767273355","url":"https:\/\/atlanticbooks.com\/products\/the-new-community-rules-marketing-on-the-social-web-9780596156817","provider":"Atlantic Books","version":"1.0","type":"link"}