{"product_id":"the-new-online-trade-business-models-business-systems-and-benchmarks-in-e-commerce-9783658407568","title":"The New Online Trade: Business Models, Business Systems and Benchmarks in E-Commerce","description":"\u003cp\u003e • Author(s): Gerrit Heinemann\u003cbr\u003e • Publisher: Springer Verlag\u003cbr\u003e • Publisher Imprint: Springer\u003cbr\u003e • Subject: Business Management\u003cbr\u003e • BISAC: Information Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the \"lessons learned\" of the past years are.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe content\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003eMeta-targeting and business ideas in online retailing\u003cli\u003eBusiness model of online trade\u003c\/li\u003eForms of online trade\u003cli\u003eBusiness systems and benchmarks in e-commerce\u003c\/li\u003eBest practices and risks in online retailing\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eThe author\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eProf. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eWeb Research Center at Niederrhein University of Applied Sciences. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThis book is a translation of the original German edition \"Intelligent Retail\" by Heinemann, Geritt, published by Springer Fachmedien Wiesbaden GmbH in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.\u003cbr\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45276326232215,"sku":"9783658407568","price":7345.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783658407568.webp?v=1768573655","url":"https:\/\/atlanticbooks.com\/products\/the-new-online-trade-business-models-business-systems-and-benchmarks-in-e-commerce-9783658407568","provider":"Atlantic Books","version":"1.0","type":"link"}