{"product_id":"the-new-organizational-wealth-managing-and-measuring-knowledge-based-assets-9781576750148","title":"The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets","description":"\u003cp\u003e • Author(s): Karl Erik Sveiby\u003cbr\u003e • Publisher: Berrett-Koehler Publishers\u003cbr\u003e • Publisher Imprint: Berrett-Koehler Publishers\u003cbr\u003e • BISAC: Knowledge Capital\u003c\/p\u003e\u003cp\u003eNew strategies for business success based on shifting the focus from information to knowledge\u003cbr\u003e-- Fifty percent of the fastest-growing companies in the U.S. can be described as \"\"knowledge companies\"\" -- those that employ highly skilled, highly educated people who sell their knowledge rather than products\u003cbr\u003e-- Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation\u003cbr\u003e-- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms\u003c\/p\u003e\u003cp\u003eFew of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.\u003c\/p\u003e\u003cp\u003eThis ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.\u003c\/p\u003e\u003cp\u003eIn eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.\u003c\/p\u003e","brand":"Berrett-Koehler Publishers","offers":[{"title":"Hardcover","offer_id":45541668847767,"sku":"9781576750148","price":2864.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781576750148.webp?v=1767464156","url":"https:\/\/atlanticbooks.com\/products\/the-new-organizational-wealth-managing-and-measuring-knowledge-based-assets-9781576750148","provider":"Atlantic Books","version":"1.0","type":"link"}