{"product_id":"the-new-strategic-thinking-9780071462242","title":"The New Strategic Thinking","description":"\u003cp\u003e • Author(s): Michel Robert\u003cbr\u003e • Publisher: McGraw-Hill Education\u003cbr\u003e • Publisher Imprint: McGraw-Hill Education\u003cbr\u003e • BISAC: Strategic Planning\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies\u003c\/b\u003e\u003c\/p\u003e In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, \u003ci\u003eThe New Strategic Thinking\u003c\/i\u003e shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.","brand":"McGraw-Hill Education","offers":[{"title":"Hardcover","offer_id":45117631987863,"sku":"9780071462242","price":3975.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071462242.webp?v=1767273364","url":"https:\/\/atlanticbooks.com\/products\/the-new-strategic-thinking-9780071462242","provider":"Atlantic Books","version":"1.0","type":"link"}