{"product_id":"the-new-typography-a-handbook-for-modern-designers-9780520250123","title":"The New Typography: A Handbook for Modern Designers","description":"\u003cp\u003e • Author(s): Jan Tschichold\u003cbr\u003e • Publisher: University of California Press\u003cbr\u003e • Publisher Imprint: University of California Press\u003cbr\u003e • BISAC: Graphic Arts - Typography\u003c\/p\u003e\u003cp\u003eSince its initial publication in Berlin in 1928, Jan Tschichold's \u003ci\u003eThe New Typography \u003c\/i\u003ehas been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.\u003c\/p\u003e","brand":"University of California Press","offers":[{"title":"Paperback","offer_id":45029800378519,"sku":"9780520250123","price":3868.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780520250123.webp?v=1769204598","url":"https:\/\/atlanticbooks.com\/products\/the-new-typography-a-handbook-for-modern-designers-9780520250123","provider":"Atlantic Books","version":"1.0","type":"link"}