{"product_id":"the-organizational-complex-architecture-media-and-corporate-space-9780262633260","title":"The Organizational Complex: Architecture, Media, and Corporate Space","description":"\u003cp\u003e • Author(s): Reinhold Martin\u003cbr\u003e • Publisher: MIT Press\u003cbr\u003e • Publisher Imprint: MIT Press\u003cbr\u003e • BISAC: Buildings - Public, Commercial \u0026amp; Industrial\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA historical and theoretical analysis of corporate architecture in the United States after the Second World War.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.\u003c\/p\u003e\u003cp\u003eIn-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings \u0026amp; Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a \"humanization\" of corporate life, as corporations decentralize both spatially and administratively.\u003c\/p\u003e\u003cp\u003eParallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new \"pattern-seeing.\" Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.\u003c\/p\u003e","brand":"MIT Press","offers":[{"title":"Paperback","offer_id":46892330582167,"sku":"9780262633260","price":4853.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780262633260.webp?v=1770280595","url":"https:\/\/atlanticbooks.com\/products\/the-organizational-complex-architecture-media-and-corporate-space-9780262633260","provider":"Atlantic Books","version":"1.0","type":"link"}