{"product_id":"the-other-side-of-innovation-solving-the-execution-challenge-9781422166963","title":"The Other Side of Innovation: Solving the Execution Challenge","description":"\u003cp\u003e • Author(s): Vijay Govindarajan\u003cbr\u003e • Publisher: Harvard Business School Press\u003cbr\u003e • Publisher Imprint: Harvard Business School Press\u003cbr\u003e • BISAC: Project Management\u003c\/p\u003e\u003cp\u003e\u003cbr\u003eCompanies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThat's because \"ideating\" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. \u003cp\u003e\u003c\/p\u003eIn The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: \u003cp\u003e\u003c\/p\u003e- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. \u003cp\u003e\u003c\/p\u003e- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions, translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation. \u003cp\u003e\u003c\/p\u003ePractical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.\u003cbr\u003e","brand":"Harvard Business School Press","offers":[{"title":"Hardcover","offer_id":45087485788311,"sku":"9781422166963","price":1755.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781422166963.webp?v=1769202784","url":"https:\/\/atlanticbooks.com\/products\/the-other-side-of-innovation-solving-the-execution-challenge-9781422166963","provider":"Atlantic Books","version":"1.0","type":"link"}