{"product_id":"the-ott-era-transforming-entertainment-9786208438340","title":"The OTT Era: Transforming Entertainment","description":"\u003cp\u003e • Author(s): Subhasheni A\u003cbr\u003e • Publisher: LAP Lambert Academic Publishing\u003cbr\u003e • Publisher Imprint: LAP Lambert Academic Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThe rise of OTT platforms is driven by key factors such as growing consumer demand for on-demand, personalized content, advancements in streaming technology, and the increasing affordability compared to traditional TV. The vast diversity of content, global accessibility, and data-driven personalization enhance user experience, while intense competition spurs continuous innovation. These elements are transforming the entertainment landscape, making OTT platforms central to how we consume media today.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46440093712535,"sku":"9786208438340","price":4233.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208438340.webp?v=1769113983","url":"https:\/\/atlanticbooks.com\/products\/the-ott-era-transforming-entertainment-9786208438340","provider":"Atlantic Books","version":"1.0","type":"link"}