{"product_id":"the-package-design-book-6-9783836585026","title":"The Package Design Book 6","description":"\u003cp\u003e • Author(s): Taschen\u003cbr\u003e • Publisher: Taschen\u003cbr\u003e • Publisher Imprint: Taschen\u003cbr\u003e • BISAC: Graphic Arts - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWherever you shop, be it online or in a brick-and-mortar store, \u003cstrong\u003ethe first thing you notice about a product is its packaging\u003c\/strong\u003e. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by \u003cstrong\u003emillions of followers on social media platforms\u003c\/strong\u003e, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just \u003cstrong\u003epart of our everyday lives\u003c\/strong\u003e, but \u003cstrong\u003ea powerful marketing tool\u003c\/strong\u003e as well. High-quality packaging can increase the value of an entire brand.\u003cbr\u003e \u003cbr\u003e With \u003cstrong\u003eover 500 projects from more than 45 different countries\u003c\/strong\u003e, the \u003cstrong\u003esixth edition of TASCHEN's \u003cem\u003eThe Package Design Book\u003c\/em\u003e\u003c\/strong\u003e celebrates the 14th anniversary of the Pentawards, one of the industry's most important international competitions. We will be casting our spotlight on \u003cstrong\u003eall the winners from 2019 and 2020\u003c\/strong\u003e. With awards in \u003cstrong\u003esix major categories - Beverages, Food, Body, Luxury, Other Markets, and Packaging Concepts\u003c\/strong\u003e - this spectacular and inspiring collection presents an array of unusual, intelligent and charming packaging concepts, demonstrating once again the importance of this design discipline.\u003c\/p\u003e","brand":"Taschen","offers":[{"title":"Hardcover","offer_id":46289663426711,"sku":"9783836585026","price":7788.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783836585026.webp?v=1767700392","url":"https:\/\/atlanticbooks.com\/products\/the-package-design-book-6-9783836585026","provider":"Atlantic Books","version":"1.0","type":"link"}