{"product_id":"the-painless-negotiation-anchor-your-way-to-a-great-deal-for-everyone-9781544525211","title":"The Painless Negotiation: Anchor Your Way to a Great Deal ... for Everyone","description":"\u003cp\u003e • Author(s): Steve Thompson\u003cbr\u003e • Publisher: Value Lifestyle\u003cbr\u003e • Publisher Imprint: Value Lifestyle\u003cbr\u003e • BISAC: Negotiating\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Painless Negotiation leverages the principles of The Compelling Proposal to turn \"negotiations\" into straightforward business discussions on how to best maximize the value in a deal for both parties.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUsing just three key concepts, anyone can accurately diagnose which side has the power, how compelling a deal is and to whom, how to trade to overcome obstacles, and how to frame the \"right negotiation\" to implement the best negotiation strategy.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNegotiating the \"right way\" then means ensuring we always trade (versus concede) and that no single thing is ever taken off the table-or agreed to-until the whole deal is agreed to.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eFrom the book: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"The formal negotiation is ... where either all the good things you've done can pay big dividends, or \u003cstrong\u003eall the 'sins' you've committed will have to be atoned for.\u003c\/strong\u003e\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"\u003cstrong\u003eNot creating value when selling\u003c\/strong\u003e and\/or \u003cstrong\u003efailing to ensure value delivery from previous purchases\u003c\/strong\u003e ... are the primary reasons that deals get stuck at the point of negotiation.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"While it may seem counterintuitive, it is \u003cstrong\u003eeasier to negotiate a deal with a dozen deal levers\u003c\/strong\u003e on the table than with just one or two.\"\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"How you manage the negotiation with procurement will have a big influence on how the \u003cstrong\u003ecustomer feels about the deal they make with you.\u003c\/strong\u003e\"\u003c\/p\u003e","brand":"Value Lifestyle","offers":[{"title":"Paperback","offer_id":45135423602839,"sku":"9781544525211","price":993.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781544525211.webp?v=1767908554","url":"https:\/\/atlanticbooks.com\/products\/the-painless-negotiation-anchor-your-way-to-a-great-deal-for-everyone-9781544525211","provider":"Atlantic Books","version":"1.0","type":"link"}