{"product_id":"the-passion-conversation-understanding-sparking-and-sustaining-word-of-mouth-marketing-9781118533338","title":"The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing","description":"\u003cp\u003e • Author(s): Robbin Phillips\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNO PASSION, NO CONVERSATION.\u003cbr\u003eNO CONVERSATION, NO WORD OF MOUTH.\u003cbr\u003eNO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.\u003c\/p\u003e \u003cp\u003eLoaded with the latest in academic research, alongside practical, real-world stories, \u003ci\u003eThe Passion Conversation\u003c\/i\u003e shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Passion Conversation\u003c\/i\u003e will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe three motivations that drive people to talk about businesses and causes\u003c\/li\u003e \u003cli\u003eHow every marketing problem is actually a people problem in disguise\u003c\/li\u003e \u003cli\u003eHeartfelt evidence that marketing materials are now conversation tools\u003c\/li\u003e \u003cli\u003eThe importance of finding the right people to lead a conversation\u003c\/li\u003e \u003cli\u003eA series of exercises called \"Passion Explorations\" to help you apply these lessons to your business\u003c\/li\u003e \u003cli\u003eAnd much more!\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45164186239127,"sku":"9781118533338","price":1781.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118533338.webp?v=1767306544","url":"https:\/\/atlanticbooks.com\/products\/the-passion-conversation-understanding-sparking-and-sustaining-word-of-mouth-marketing-9781118533338","provider":"Atlantic Books","version":"1.0","type":"link"}