{"product_id":"the-platform-playbook-the-marketers-guide-to-designing-scaling-and-leading-platform-growth-9783032080301","title":"The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth","description":"\u003cp\u003e • Author(s): Leeya Hendricks\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: E-Commerce - Internet Marketing\u003c\/p\u003e\u003cp\u003eIn an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.\u003c\/p\u003e Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect. Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, \u003cem\u003eThe Platform Playbook\u003c\/em\u003e equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":47568540598423,"sku":"9783032080301","price":2424.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783032080301.webp?v=1774869125","url":"https:\/\/atlanticbooks.com\/products\/the-platform-playbook-the-marketers-guide-to-designing-scaling-and-leading-platform-growth-9783032080301","provider":"Atlantic Books","version":"1.0","type":"link"}