{"product_id":"the-portable-mba-in-entrepreneurship-case-studies-9780471182290","title":"The Portable MBA in Entrepreneurship Case Studies","description":"\u003cp\u003e • Author(s): William D. Bygrave\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eThe crucial link between theory and practice\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Portable MBA in Entrepreneurship Case Studies\u003c\/i\u003e you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.\u003c\/p\u003e \u003cp\u003eEach case study is illustrated with exhibits--financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":45164243288215,"sku":"9780471182290","price":4253.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780471182290.webp?v=1767306591","url":"https:\/\/atlanticbooks.com\/products\/the-portable-mba-in-entrepreneurship-case-studies-9780471182290","provider":"Atlantic Books","version":"1.0","type":"link"}