{"product_id":"the-power-of-consumer-creativity-transforming-consumption-and-markets-9783031962462","title":"The Power of Consumer Creativity: Transforming Consumption and Markets","description":"\u003cp\u003e • Author(s): Marie Taillard | Chloe Preece\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eThis edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. By highlighting the generative potential of consumer creativity, this collection offers a compelling argument for recognising creat\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":47576621678743,"sku":"9783031962462","price":12009.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783031962462.webp?v=1774901270","url":"https:\/\/atlanticbooks.com\/products\/the-power-of-consumer-creativity-transforming-consumption-and-markets-9783031962462","provider":"Atlantic Books","version":"1.0","type":"link"}