{"product_id":"the-power-of-luxury-on-product-perception-9786208944339","title":"The Power of Luxury on Product Perception","description":"\u003cp\u003e • Author(s): Siham Mourad\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eThe brand, thanks to its image, values and personality, gives the product greater value. This is most obvious when dealing with a luxury brand. The aim of this book is therefore to understand what a luxury brand really brings to the consumer, considering both the tangible and intangible elements of the product. To answer this question, a comparative analysis was carried out between a product bearing a luxury cosmetics brand and the same product in blind. Several tangible and intangible indicators were used. In the end, we found that immaterial elements (make-up effects) were overestimated, while material elements were better appreciated when the product was branded. The material elements themselves (smoothness and fluidity of texture) were rated in the same way.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46399889047703,"sku":"9786208944339","price":4230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208944339.webp?v=1769050354","url":"https:\/\/atlanticbooks.com\/products\/the-power-of-luxury-on-product-perception-9786208944339","provider":"Atlantic Books","version":"1.0","type":"link"}