{"product_id":"the-power-of-simplicity-a-management-guide-to-cutting-through-the-nonsense-and-doing-things-right-9780071373326","title":"The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right","description":"\u003cp\u003e • Author(s): Jack Trout\u003cbr\u003e • Publisher: McGraw-Hill Companies\u003cbr\u003e • Publisher Imprint: McGraw-Hill Companies\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Engaging... Trout practices what he preaches.\"--Publishers Weekly\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"Compelling.\"--Booklist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic \u003ci\u003ePositioning\u003c\/i\u003e shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eFight complexity.\u003c\/b\u003e Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmbrace simplicity.\u003c\/b\u003e Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBe a contrarian.\u003c\/b\u003e Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRespect your people.\u003c\/b\u003e Business ultimately lives or dies by people, not money. Trout's four chapters on \"People Issues\" are worth a library full of human resource tracts. \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":45408370294935,"sku":"9780071373326","price":2102.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780071373326.webp?v=1767309742","url":"https:\/\/atlanticbooks.com\/products\/the-power-of-simplicity-a-management-guide-to-cutting-through-the-nonsense-and-doing-things-right-9780071373326","provider":"Atlantic Books","version":"1.0","type":"link"}