{"product_id":"the-pragrmatic-theory-of-the-firm-sustaining-value-creation-through-knowledge-building-proficiency-9781119706625","title":"The Pragrmatic Theory of the Firm: Sustaining Value Creation Through Knowledge-Building Proficiency","description":"\u003cp\u003e • Author(s): Bartley J. Madden\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Finance - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhy do some firms thrive in fastchanging environments while others fail? The Pragmatic Theory of the Firm, as revealed in \u003ci\u003eValue Creation Principles, \u003c\/i\u003e explains how a firm's long-term survival and prosperity depend on its knowledge-building proficiency relative to competitors. \u003c\/p\u003e\u003cp\u003eAuthor Bartley J. Madden provides a particularly timely and comprehensive understanding of firm performance by treating the firm as a system of connected activities. He explains why attention to how we build knowledge offers insights into how we can improve business performance, including the performance of top management and the board of directors. \u003c\/p\u003e\u003cp\u003eIndustries can and do change dramatically. Capabilities that benefit a firm now could be much less valuable in the future. Management's fundamental task, as explained by Madden, is to nurture and sustain a knowledge-building culture so that management can continually adapt to a changing world. When knowledge building becomes an integral part of every employee's job, both job satisfaction and retention of key employees improve. Such a culture unleashes creativity and motivates employees to solve problems (and create new opportunities) through discovering obsolete assumptions and unraveling root causes. \u003c\/p\u003e\u003cp\u003eThe Pragmatic Theory of the Firm uses a life-cycle framework that connects a firm's financial performance to its market valuation and long-term shareholder returns. Throughout this book, life-cycle track records for game-changing firms are displayed that not only provide a visual, intuitive explanation of how the stock market works, but also capture the uniquely important role of intangible assets that dominate value creation in the New Economy. \u003c\/p\u003e\u003cp\u003eThe key to sustained progress for the firm and all its stakeholders and society is a knowledge-building culture coupled with a relentless focus on long-term value creation by management and the board.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45164259344535,"sku":"9781119706625","price":1893.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781119706625.webp?v=1769207318","url":"https:\/\/atlanticbooks.com\/products\/the-pragrmatic-theory-of-the-firm-sustaining-value-creation-through-knowledge-building-proficiency-9781119706625","provider":"Atlantic Books","version":"1.0","type":"link"}