{"product_id":"the-price-of-pretty-9780008716158","title":"The Price of Pretty","description":"\u003cp\u003e • Author(s): Alex Light\u003cbr\u003e • Publisher: HQ\u003cbr\u003e • Publisher Imprint: HQ\u003cbr\u003e • BISAC: Eating Disorders \u0026amp; Body Image\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eFrom \u003cem\u003eSunday Times \u003c\/em\u003ebestselling author Alex Light comes an empowering, incisive new book examining the crushing beauty standards women are subjected to - and how we can learn to fight back.\u003c\/strong\u003e \u003c\/p\u003e \u003cstrong\u003eToo thin or not thin enough? 'Had too much work done', or 'Brave for your age'? Frivolously vain or letting yourself go?\u003c\/strong\u003e \u003cp\u003eToday's unrelenting beauty standards tell women that our worth is conditional; that we aren't good enough as we are. We fix and filter, tweak and tone, erasing ourselves to reach the ever-shifting goal of perfection.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Price of Pretty\u003c\/em\u003e, \u003cem\u003eSunday Times \u003c\/em\u003ebestselling author and podcaster Alex Light investigates the forces behind today's beauty dystopia. From the rise of new technologies and treatments framed as 'self-care' and the industries profiting from our insecurities, to the toxic messaging passed through generations, and how we can break the cycle.\u003c\/p\u003e\u003cp\u003eWith lunchtime 'tweakments' on the high street, endless endorsements for weight-loss drugs, and inescapable AI images and filters, the pressure to be eternally youthful, naturally filtered and flawlessly sculpted has reached breaking point. And women are paying a high price: financially, physically, emotionally and mentally. Interrogating how we got here, Alex exposes the all-consuming cost of beauty and issues a clarion call for all of us to take control and fight back.\u003c\/p\u003e\u003cp\u003eBecause here's the truth: you were never the problem in the first place.\u003c\/p\u003e","brand":"HQ","offers":[{"title":"Hardcover","offer_id":47772829548695,"sku":"9780008716158","price":1499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780008716158.webp?v=1777976151","url":"https:\/\/atlanticbooks.com\/products\/the-price-of-pretty-9780008716158","provider":"Atlantic Books","version":"1.0","type":"link"}