{"product_id":"the-product-managers-desk-reference-3e-9781260468540","title":"The Product Manager's Desk Reference 3e","description":"\u003cp\u003e • Author(s): Steven Haines\u003cbr\u003e • Publisher: McGraw-Hill Education\u003cbr\u003e • Publisher Imprint: McGraw-Hill Education\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003eThe definitive guide to product management--updated for a more digital, more global, more competitive business landscape\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe digital age is here to stay. That means the pace of business change will only increase and competitive forces will challenge you, and your role as a product manager. This is the book that provides the only definitive body of knowledge of product management that you and your product teams can use to optimize your product's business. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Product Manager's Desk Reference\u003c\/i\u003e has long been the go-to resource for product managers who seek to deliver quantifiable benefits to their company. In this fully revised edition of this bestseller, veteran product management thought leader Steven Haines lays out a repeatable process for product management organizational transformation, providing a clear roadmap you can follow to become the entrepreneurial strategic thinker who can drive your organization (and your career) into the future! As an added benefit, all readers will have access to digital tools, templates, and guides to help them on their career journey, simply by going to \u003ci\u003ewww.sequentlearning.com\/community.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003ePacked with important updates and revisions, \u003ci\u003eThe Product Manager's Desk Reference, Third Edition\u003c\/i\u003e provides essential advice on: \u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCompanies with portfolio of digital and traditional products\u003c\/li\u003e\n\u003cli\u003eUtilization of various development methods (waterfall and agile)\u003c\/li\u003e\n\u003cli\u003eProduct design methods to deliver better user experiences\u003c\/li\u003e\n\u003cli\u003eStrategic thinking and business analysis\u003c\/li\u003e\n\u003cli\u003eCross-functional product team collaboration\u003c\/li\u003e\n\u003cli\u003eProduct portfolio management and product discontinuation\u003c\/li\u003e\n\u003c\/ul\u003eRoom for error in today's fast-paced business environment shrinks by the minute. Packed with an array of new tools, techniques, and best practices--along with an explicit emphasis on data, analytics, and product performance--this new edition of the definitive product management resource is a timely and actionable guide to kicking your product management strategies into high gear. \u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Hardcover","offer_id":45035266375831,"sku":"9781260468540","price":5895.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781260468540.webp?v=1769211643","url":"https:\/\/atlanticbooks.com\/products\/the-product-managers-desk-reference-3e-9781260468540","provider":"Atlantic Books","version":"1.0","type":"link"}