{"product_id":"the-psychology-of-power-how-mafia-bosses-master-human-motivation-and-why-you-should-too-9798288546648","title":"The Psychology of Power: How Mafia Bosses Master Human Motivation and Why You Should Too","description":"\u003cp\u003e • Author(s): The Mind Tools\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Motivational\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Psychology of Power: How Mafia Bosses Master Human Motivation and Why You Should Too\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop playing checkers in a chess world.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhile you're reading feel-good motivation books, real power players are studying the psychological principles that actually move people. This book rips apart 28 core theories of human motivation and shows you exactly how to apply them like the strategic masterminds who built empires.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat You'll Master: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe Three Hungers: \u003c\/b\u003e Power, achievement, and affiliation drive every human decision.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCognitive Control: \u003c\/b\u003e How top strategists manipulate perception and reality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMotivation Engineering: \u003c\/b\u003e Building systems that make people want what you need them to want.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReal Case Studies Include: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow Al Capone used arousal theory to command respect through calculated unpredictability\u003c\/li\u003e\n\u003cli\u003eLucky Luciano's information control strategies that revolutionized organized crime\u003c\/li\u003e\n\u003cli\u003eFrank Costello's status-based influence that proved more powerful than money\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhy This Beats Business School: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcademic theory without application is worthless. This book takes 28 psychological principles and shows you their street-smart applications. You'll understand why people do what they do and how to ethically influence those decisions.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCore Principles Covered: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eAttribution Theory: \u003c\/b\u003e Control the stories people tell themselves\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCognitive Dissonance: \u003c\/b\u003e Use mental discomfort to change minds\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eInvestment Model: \u003c\/b\u003e Why people stay committed to losing propositions\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExpectancy Theory: \u003c\/b\u003e Engineering desire through strategic possibility\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis Book Is For You If: \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou want real influence, not surface-level charisma tricks\u003c\/li\u003e\n\u003cli\u003eYou're tired of people not taking your ideas seriously\u003c\/li\u003e\n\u003cli\u003eYou need practical psychology for competitive environments\u003c\/li\u003e\n\u003cli\u003eYou want to understand what actually motivates human behavior\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStop being manipulated. Start understanding the game.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe most successful people in history understood these principles instinctively. Now you can learn them systematically and apply them strategically.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGet this book and start thinking like the strategists who actually win.\u003c\/b\u003e\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46335185256599,"sku":"9798288546648","price":1239.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798288546648.webp?v=1768674251","url":"https:\/\/atlanticbooks.com\/products\/the-psychology-of-power-how-mafia-bosses-master-human-motivation-and-why-you-should-too-9798288546648","provider":"Atlantic Books","version":"1.0","type":"link"}