{"product_id":"the-public-relations-writers-handbook-the-digital-age-9780787986315","title":"The Public Relations Writer's Handbook: The Digital Age","description":"\u003cp\u003e • Author(s): Merry Aronson\u003cbr\u003e • Publisher: Jossey-Bass\u003cbr\u003e • Publisher Imprint: Jossey-Bass\u003cbr\u003e • BISAC: Public Relations\u003c\/p\u003e\u003cp\u003eThe second edition of the \u003ci\u003ePublic Relations Writer’s Handbook\u003c\/i\u003e offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Hardcover","offer_id":45201423270039,"sku":"9780787986315","price":3526.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780787986315.webp?v=1767307333","url":"https:\/\/atlanticbooks.com\/products\/the-public-relations-writers-handbook-the-digital-age-9780787986315","provider":"Atlantic Books","version":"1.0","type":"link"}