{"product_id":"the-publishers-direct-mail-handbook-9780894950797","title":"The Publisher's Direct Mail Handbook","description":"\u003cp\u003e • Author(s): Nat G. Bodian\u003cbr\u003e • Publisher: Greenwood\u003cbr\u003e • Publisher Imprint: Greenwood\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the first reference volume devoted solely to the subject as it applies to the publishing industry.\u003c\/p\u003e","brand":"Greenwood","offers":[{"title":"Hardcover","offer_id":45087578816663,"sku":"9780894950797","price":6422.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780894950797.webp?v=1767266809","url":"https:\/\/atlanticbooks.com\/products\/the-publishers-direct-mail-handbook-9780894950797","provider":"Atlantic Books","version":"1.0","type":"link"}