{"product_id":"the-r-d-unit-science-wisdom-and-strategy-9786208849993","title":"The R\u0026D unit: Science, Wisdom and Strategy","description":"\u003cp\u003e • Author(s): Hicham El\u003cbr\u003e • Publisher: Our Knowledge Publishing\u003cbr\u003e • Publisher Imprint: Our Knowledge Publishing\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eR\u0026amp;D is much more than just a technical department: it is the very heart of innovation and progress, in both the private and public sectors. In business, it stimulates competitiveness through value creation, process optimization and the reduction of non-quality. In the public sector, it acts as a lever for service improvement and systemic transformation, focused on social utility. Beyond immediate results, R\u0026amp;D takes a long-term view, investing in resilience, sustainability and ethical responsibility. It cultivates a culture of experimentation, where methodical doubt, openness to emergence and collaboration are the driving forces behind creativity. Innovation is always an act of moral choice: the R\u0026amp;D team must integrate ethics at the heart of its process, anticipate the risks of disruption, and aim for responsible, even regenerative, innovation. Philosophically, research is a collective quest combining humility and audacity, rigor and imagination. It proposes a pragmatic truth, always open to revision, aimed at the concrete improvement of human conditions.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46396078588055,"sku":"9786208849993","price":4230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9786208849993.webp?v=1769035371","url":"https:\/\/atlanticbooks.com\/products\/the-r-d-unit-science-wisdom-and-strategy-9786208849993","provider":"Atlantic Books","version":"1.0","type":"link"}