{"product_id":"the-real-estate-sop-playbook-9798233091384","title":"The Real Estate SOP Playbook","description":"\u003cp\u003e • Author(s): Lori Collins\u003cbr\u003e • Publisher: Jl Collins Publishing\u003cbr\u003e • Publisher Imprint: Jl Collins Publishing\u003cbr\u003e • BISAC: Real Estate - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReal estate isn't hard because the work is mysterious. It's hard because the work is repetitive and we try to carry it all in our heads. \u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003eThe Real Estate SOP Playbook\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e gives you the missing structure: simple, written standard operating procedures (SOPs) that turn recurring tasks into repeatable wins. Lori Collins-an agent with 24 years of deals under her belt-writes candidly about relying on memory and hustle...until life forced a reset. A major surgery, two relocations (including a move to Utah), and starting from zero made ad-hoc systems impossible. The solution wasn't a pricey platform; it was getting the process out of her head and onto paper (or screen) in the simplest possible form.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInside, you'll: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild your first SOP in minutes (choose one task you repeat, write it down, improve with AI, save it where you'll find it, and use it next time).\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFix your \"digital junk drawer\" with a clean, no-overwhelm folder structure and a five-minute daily tidy that actually sticks.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChoose a CRM that fits your budget and brain (with real talk on costs and setup), then set up tags, stages, and daily habits that prevent dropped leads.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCapture and qualify leads from every source, respond fast without sounding robotic, and channel everything into one pipeline.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRun buyer and seller pipelines that make next actions obvious (and follow-up consistent), even when life gets noisy.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTurn open houses into reliable lead generators with digital sign-in, immediate follow-up, and neighbor-first strategy.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoordinate transactions without 2 a.m. \"Did I miss that?\" anxiety-because you won't.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e The-Real-Estate-SOP-Playbook-Pr...\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eNo hype. No jargon. Just practical systems, honest constraints, and low-friction tools (Notion and ChatGPT included) to make the work lighter and the outcomes steadier. If you're ready to stop improvising and start operating, this playbook is your edge.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e \u003c\/p\u003e","brand":"Jl Collins Publishing","offers":[{"title":"Paperback","offer_id":47572923842711,"sku":"9798233091384","price":1757.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798233091384.webp?v=1774891484","url":"https:\/\/atlanticbooks.com\/products\/the-real-estate-sop-playbook-9798233091384","provider":"Atlantic Books","version":"1.0","type":"link"}