{"product_id":"the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-9780226675459","title":"The Reasoning Voter: Communication and Persuasion in Presidential Campaigns","description":"\u003cp\u003e • Author(s): Samuel L. Popkin\u003cbr\u003e • Publisher: University of Chicago Press\u003cbr\u003e • Publisher Imprint: University of Chicago Press\u003cbr\u003e • BISAC: Political Process - Campaigns \u0026amp; Elections\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Reasoning Voter\u003c\/i\u003e is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns-Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984-to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns \u003ci\u003edo\u003c\/i\u003e matter. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.\"-David S. Broder, \u003ci\u003eThe Washington Post\u003c\/i\u003e","brand":"University of Chicago Press","offers":[{"title":"Paperback","offer_id":47614903124119,"sku":"9780226675459","price":3543.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780226675459.webp?v=1775097380","url":"https:\/\/atlanticbooks.com\/products\/the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-9780226675459","provider":"Atlantic Books","version":"1.0","type":"link"}