{"product_id":"the-regional-multinationals-mnes-and-global-strategic-management-9780521603614","title":"The Regional Multinationals: Mnes and 'Global' Strategic Management","description":"\u003cp\u003e • Author(s): Alan M. Rugman\u003cbr\u003e • Publisher: Cambridge University Press\u003cbr\u003e • Publisher Imprint: Cambridge University Press\u003cbr\u003e • BISAC: International - General\u003c\/p\u003e\u003cp\u003eAlthough many firms label themselves \"global\", very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and\/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Paperback","offer_id":47813599232151,"sku":"9780521603614","price":5009.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780521603614.webp?v=1778337093","url":"https:\/\/atlanticbooks.com\/products\/the-regional-multinationals-mnes-and-global-strategic-management-9780521603614","provider":"Atlantic Books","version":"1.0","type":"link"}